STOREE · The AI story engine for B2B
You've been selling to the org chart. Buyers want to be seen as people.
THE DEAL
A global IT services firm, competing to take over a state agency's struggling core system.
WHAT THE RFP SAYS
WHAT IT DOESN'T SAY · EMOTION MAP
RED THREAD · THE LINE THE CHAMPION REPEATS
“Reverse the river.”
Their system flowed the wrong way. Chicago once engineered its river to run backward, a bold public-private feat that seemed impossible. The pitch: we've done this kind of reversal before.
01 — The problem
EQ-personalization never made it into the motion.
relegating you to price instead of value.
so they'll never champion it.
B2C learned to sell the uniqueness of the customer. B2B can finally do the same.
02 — The proof
lift in win rate
Companies using our proprietary STOREE framework can see a 10% lift in win rate.
Your differentiator isn't just your product; it's how your client knowledge shows up when it matters.
That's how competitors disappear.
Almost there — get the 4-page case study
It opens the moment you submit.
03 — AI made you faster. It also made you forgettable.
Everyone's using AI to generate content. We built ours to create connection.
PILLAR 01
Connect emotionally before presenting facts. This approach is anchored in Nobel Prize-winning research on how decisions are truly made.
PILLAR 02
Our AI maps the emotional drivers inside your clients' world, never listed in their RFP, so your message speaks directly to what tips the decision.
PILLAR 03
A single, sticky metaphor that your champion carries into a decision room that you'll never be in.
Yes, it's spelled funnee. But there's nothing funny about what's under the hood. STOREE is built on 19 years of enterprise narratives — the patterns that actually win high-stakes decisions.
Get remembered.
Get retold.
Get championed.
ENGINE
Turns data dumps into memorable stories using proven persuasion frameworks.
INTELLIGENCE
Maps the emotional landscape of decision-makers across roles and informs when to drop the mic.
SCALE
Deploy across teams. Every opportunity is personalized to the client's unique world. No more one-size-fits-all pitches blanketing your market.
05 — The team
Three decades of combined expertise in persuasion science, enterprise technology, and scaling breakthrough solutions.
THE STORYTELLING ARCHITECT
Author of Story: The Currency of Influence, co-developer of the Neuroscience of Persuasion℠, and founder of Presentation Partners, teaching 800+ companies how to differentiate their genius in persuasive, memorable fashion.
THE TECHNOLOGY INNOVATOR
SaaS and AI product leader (MIT, IIT, MIT Sloan MBA). Launched 25+ 0→1 innovations, scaled two early-stage platforms to $500M+ each, and accelerated multiple established businesses at 30%+ CAGR.
THE GROWTH STRATEGIST
His human-centered approach to business development has delivered results 18% above sales targets, contributing to $4.2B in revenue over the past 15 years.
STOREE personalizes every story by audience level, organization, and moment. The advantage belongs to the storytellers who know the Neuroscience of Persuasion℠.
Transform your communications. Win more deals. Move your market.
